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Where Strategic Thinking
Meets Practical Execution

We started PENSA because we saw how many small businesses were figuring things out alone. Together, we bring years of experience in corporate systems, creative work, and consulting to help SMEs and family businesses make better decisions and move forward with clarity. We don’t believe in one-size-fits-all advice, just honest conversations, real tools, and guidance that works in the real world.

Kefas Alfando S.Psi, M.M

Kefas blends his background in psychology and business to help founders make sense of their day-to-day operations. With over a decade of hands-on experience across corporate, consulting, and SME environments, he believes real progress happens when businesses are guided with empathy, structure, and honest insights. At PENSA, he focuses on building tools and strategies that are not only effective but also feel doable and right for each business journey.

Felicia Anggun K. S.T., M.M.

With a strong foundation in operational management and a growing expertise in marketing, Felicia blends internal structure with external strategy to help businesses grow with clarity and direction. She began her journey as a COO in the fashion industry, where she led day-to-day operations and team development. Later, her focus shifted to marketing consultancy, where she supported UMKMs in understanding customer behaviour and refining their go-to-market approach. At PENSA, she integrates both perspectives to help founders in building businesses that are both well-run and market-aligned.

The Pensa Way

We don’t push one-size-fits-all playbooks. We start by seeing the whole picture: stage, people, numbers, then turn our clients’ real strengths and potential into a clear competitive advantage (USP).

We keep it simple and useful, no extra layers you don’t need. We design right-sized tools and systems your team can use now, then steadily improve marketing and operations while keeping costs in check.
No one is designed to do everything alone; we’re included. We combine strengths to cover each other’s weaknesses, completing the missing pieces via our expertise, the right hires, trusted partners, and practical digital/AI tools.
We reject zero-sum thinking. As businesses are actualized, adapted, and optimized, the benefits reach owners, teams, customers, and suppliers—the wider impact we aim to serve.